The Course Content – Project ENDORSE

Overview

Module 1

Entrepreneurship and New Business Creation

Module 1 aims to introduce entrepreneurship and entrepreneurial skills needed to support sustainable business development.

It covers the following topics:

1.1 Entrepreneurship and Small Business

1.1.1 Entrepreneurship and Intrapreneurship
1.1.2 New ventures and small business
1.1.3 The demographics of entrepreneurship
1.1.4 The Entrepreneur – notion and myths

1.2 Entrepreneurial Mindset

1.2.1 Character Traits of Entrepreneurs
1.2.2 Entrepreneurial Behaviour
1.2.3 Cultural Influences on Creativity

1.3 Entrepreneurial Activities

1.3.1 Ideas
1.3.2 Opportunity Evaluation and Market Research

1.4 Sustainability and Social Enterprises

1.4 Sustainability and social enterprises

After completing the module, the students will be able to:

Understand businesses and their place in our global economy.
Describe key concepts of entrepreneurship and explain how entrepreneurship relates to social and economic development.
Understand the importance of integrating sustainability values in entrepreneurship and businesses.

Module 2

Business Planning and the Entrepreneurial Ecosystem

Module 2 aims to provide an understanding of business planning and the entrepreneurial prerequisites related to four different regional entrepreneurial ecosystem archetypes.

It covers the following topics:

2.1 Entrepreneurship Conditions in Different University Regions
2.2 Entrepreneurship and Innovation
2.3 Entrepreneurial Ecosystem Concept
2.4 Navigating the Entrepreneurial Process
2.5 New Venture Creation Framework and Business Model Canvas
2.6 Development the Business Model
2.7 Communication and Pitching the Business Plan

After completing the module, the students will be able to:

Describe key concepts of the entrepreneurial ecosystem.
Understand the regional conditions’ impact on entrepreneurial opportunities.
Understand the impact of the entrepreneurial ecosystem on entrepreneurship success and failure.
Understand different roles in the business management process.
Understand the use of business planning.
Understand how to communicate and pitch a business plan.

Module 3

Guidelines for Starting a Business

Module 3 aims to provide guidelines and tools needed to start a company.

It covers practical guidelines for starting a business.

After completing the module, the students will be able to:

Register a business and understand the impact of legal forms.
Understand rules and legislation for operating a business (e.g. payment, auditing, accounting, employees, taxes, permits, export/import etc.).
Overview over the regional support structure.
Find business advice and support.

Presentation of Videos and Slides

Note: You can download the video files and slides in the section Course Outline.

By toms / On March 6, 2024 / Tips for Teachers

1.1 Entrepreneurship and Small Business

Films

1.1.1: What is Entrepreneurship and Why Do We Need It

1.1.2: Entrepreneurship - More Than Starting a Business

Slides

1. Module 1 Presentation

Module-1-presentation-Entrepreneurship-and-new-business-creation

1.1.1 Entrepreneurship and Intrapreneurship

1.1.1-Entrepreneurship-and-Intrapreneurship

1.1.2 New Ventures and Small Business

1.1.2-New-ventures-and-small-business

1.1.3 The Demographics of Entrepreneurship

1.1.3-The-demographics-of-entrepreneurship

1.1.4 The Entrepreneur – Notion and Myths

1.1.4-The-Entrepreneur-notion-and-myths

1.2 Entrepreneurial Mindset

Films

1.2 Who is the Entrepreneur?

1.2: Who is the Entrepreneur?

Slides

1.2.1 Character Traits of Entrepreneurs

1.2.1-Character-traits-of-entrepreneurs

1.2.2 Entrepreneurial Behaviour

1.2.2-Entrepreneurial-behaviour

1.2.3 Cultural Influences on Creativity

1.2.3-Cultural-influences-on-creativity

1.3 Entrepreneurial Activities

Slides

1.3.1 Ideas

1.3.1-Ideas

1.3.2 Opportunity Evaluation and Market Research

1.3.2-CA-Opportunity-evaluation-and-market-research

1.4 Sustainability and Social Enterprises

Films

1.4 Sustainable Entrepreneurship

FILM 1.5: Sustainable Entrepreneurship

Slides

1.4 Sustainability and social enterprises

1.4-Sustainability-and-social-enterprises

By toms / On March 6, 2024 / Tips for Teachers

The section Research offers additional background information about the different university regions as well as an online questionnaire to determine your type of region.