Module 2

Business Planning and the Entrepreneurial Ecosystem

Slides: Module 2 Presentation

Module Aim

This module aims to provide an understanding of business planning and the entrepreneurial prerequisites related to four different regional entrepreneurial ecosystem archetypes.

Module Content

(3 ECTS, 75-90 h)

• 2.1 Entrepreneurship Conditions in Different University Regions
• 2.2 Entrepreneurship and Innovation
• 2.3 Entrepreneurial Ecosystem Concept 
• 2.4 Navigating the Entrepreneurial Process
• 2.5 New Venture Creation Framework and Business Model Canvas
• 2.6 Development the Business Model
• 2.7 Communication and Pitching the Business Plan

Module Outcome

After completing the module, the students will be able to:

• Describe key concepts of the entrepreneurial ecosystem.
• Understand the regional conditions’ impact on entrepreneurial opportunities.
• Understand the impact of the entrepreneurial ecosystem on entrepreneurship success and failure.
• Understand different roles in the business management process.
• Understand the use of business planning.
• Understand how to communicate and pitch a business plan.

Recommended Literature

• Burns, P. Entrepreneurship and Small Business, Bloomsbury publishing.
• Isenberg, D. & Onyemah, V., Fostering Scale Up Ecosystems for Growth: The Cases of Manizales-Mas and Scale Up Milwaukee, Innovations: Technology, Governance, Globalization (forthcoming 2016). 
• Malecki, E. (2018). Entrepreneurship and entrepreneurial ecosystems, Geography Compass, https://doi.org/10.1111/gec3.12359
• Roundy, P.T. (2017) “Social entrepreneurship and entrepreneurial ecosystems: Complementary or disjoint phenomena?”, International Journal of Social Economics, Vol. 44 Issue: 9, pp.1252-1267.
• European Commission (2020). Social enterprises and their ecosystems in Europe,  https://ec.europa.eu/social/main.jsp?catId=738&langId=en&pubId=8274

Recommended Literature Use in Lesson 2.1-2.7

• 2.1 Entrepreneurship and innovation (Burns, Ch. 2)
• 2.2 Entrepreneurial ecosystem concept (Isenberg & Onyemah, 2016; Malecki, 2018; Roundy, 2017).
• 2.3 Entrepreneurship conditions in different university regions (European Commission, 2020)
• 2.4 Navigating the entrepreneurial process (Burns, Ch. 9, 14, 15, 19)
• 2.5 New Venture Creation Framework and Business model canvas (Burns, Ch. 6) 
• 2.6 Developing the Business Model (Burns, Ch. 7) 
• 2.7 Communication and pitching the business plan (Burns, Ch. 8)

Module Implementation

Module 2 – Regions

Download all slides and films for Module 2